About IdeaEquity

IdeaEquity is a performance-based influencer marketing platform for iOS and Android apps. Developers set a price per verified install, creators promote the app with tracking links, and developers pay only when an install is attributed. No upfront fees, nothing for views or clicks.

Who runs it

IdeaEquity is built and run by its founder, Luke. He writes every article on the blog, answers support, ships the SDKs, and runs campaigns for the platform's own apps, which is where most of the numbers in the blog come from.

The company behind the platform is The Concept 99 Group, based in the United States.

How the blog is written

• Every statistic is dated and linked to its original source. If a number cannot be traced to a primary source, it is left out.
• Articles are updated when the facts change; the "last updated" date on each post is real.
• Benchmarks and pricing examples use the platform's actual fee structure, which is published on the pricing page.
• AI tools help with research and drafting; a person checks every claim before it is published.

Recent articles

• Agentic Commerce Is Coming for App Installs: What Happens When the Assistant Chooses the AppAug 27, 2026
• App Intents and Siri: How iOS 27 Changes App DiscoveryAug 27, 2026
• The Creator's AI Stack in 2026: What to Automate, What to Keep HumanAug 27, 2026
• llms.txt for App Developers: Does Your App's Website Need One in 2026?Aug 27, 2026
• Using ChatGPT or Claude to Find Influencers for Your App: Prompts That Work and What They MissAug 27, 2026

Contact

Support and partnerships: support@ideaequity.ai. Instagram: @ideaequity.ai.