BlogInfluencer Marketing &
Influencer Marketing &
App Growth Insights
Expert strategies, guides, and insights for app developers and content creators to succeed in performance-based influencer partnerships.
For App Developers
Learn how to acquire users, work with influencers, and measure your marketing ROI.
App GrowthFeatured
How AI Assistants Recommend Apps in 2026 (and How to Get Yours on the Shortlist)
A 4,265-recommendation study across ChatGPT, Claude, Gemini and Perplexity: only 16% of apps appear on all four, ratings do not predict inclusion, and roundups plus creator videos do. A six-step plan.
Aug 27, 202610 min read
Read
ComparisonFeatured
Cost Per Install Benchmarks 2026: iOS vs Android by Vertical, Region, and Channel
Current CPI ranges across 20 verticals, four regions, and every major channel, with sources and dates, plus the break-even math that tells you what you can actually afford.
Aug 27, 202611 min read
Read
App GrowthFeatured
App Store Optimization Checklist: Get More Installs
A practical app store optimization checklist covering title, icon, screenshots, reviews, and conversion testing to win more installs in 2026.
Jun 26, 202610 min read
Read
App GrowthFeatured
Mobile Game Influencer Marketing: The Complete 2026 Guide
How to market a mobile game with influencers in 2026: creator tiers and costs, platform comparison, CPI vs flat-fee deals, and a step-by-step campaign process.
Jun 10, 202611 min read
Read
App GrowthFeatured
TikTok App Marketing: How to Drive App Downloads with Short-Form Video in 2026
A practical guide to using TikTok creators and short-form video content to drive cost-effective app installs at scale.
Feb 25, 20269 min read
Read
App GrowthFeatured
How to Reduce Your Cost Per Install: A CPI Optimization Guide for 2026
Practical strategies to lower your app's cost per install across influencer marketing, paid ads, and organic channels without sacrificing user quality.
Feb 20, 202610 min read
Read
Attribution & Analytics
Agentic Commerce Is Coming for App Installs: What Happens When the Assistant Chooses the App
9 min read
App Growth
App Intents and Siri: How iOS 27 Changes App Discovery
9 min read
App Growth
Using ChatGPT or Claude to Find Influencers for Your App: Prompts That Work and What They Miss
9 min read
App Growth
llms.txt for App Developers: Does Your App's Website Need One in 2026?
7 min read
App Growth
Marketing an AI App in 2026: The Numbers, the Positioning Trap, and How to Buy Installs Without Burning Cash
9 min read
App Growth
Apple's New EU App Store Terms Start October 1, 2026: The Numbers Developers Need
8 min read
Attribution & Analytics
Google Play's October 1, 2026 Deadline and the New Rules of Android Growth
8 min read
App Growth
7 App Store Screenshot Mistakes That Kill Your Installs
8 min read
App Growth
How to Find Your App's Real Competitors (and Beat Their ASO)
7 min read
App Growth
How to Improve Your App Store Conversion Rate in 2026
10 min read
App Growth
What Is Pay-Per-Install Marketing? Costs, Models, and Alternatives in 2026
10 min read
Attribution & Analytics
iOS App Install Attribution in 2026: SKAdNetwork, MMPs, and Tracking Links Explained
11 min read
App Growth
What is CPA Marketing for Mobile Apps? A Complete Guide
8 min read
Comparison
Influencer Marketing vs Paid Ads: Which is Better for App Growth?
6 min read
App Growth
How to Find the Right Influencers for Your Mobile App
10 min read
App Growth
How AI Video Generation is Revolutionizing App Marketing
5 min read
Attribution & Analytics
How to Measure Influencer Marketing ROI for Your App
7 min read
App Growth
Niche Influencers vs Macro Influencers: Which Drives More App Installs?
6 min read
For Content Creators
Discover how to monetize your audience, maximize earnings, and build passive income through app promotions.
Creator PlaybookFeatured
The Creator's AI Stack in 2026: What to Automate, What to Keep Human
Adobe's 16,000-creator survey and Kit's data on how creators actually use AI, a stage-by-stage stack for research, scripting, editing and outreach, and the three things that should stay yours.
Aug 27, 20269 min read
Read
Creator PlaybookFeatured
YouTube Is Doubling Its Monetization Bar in 2027: What Shorts Creators Should Do Now
8,000 watch hours or 20 million Shorts views from February 2027, plus a 10-million-view maintenance rule. What changed, who it hits, and how to build income that does not pause.
Aug 27, 20269 min read
Read
Creator PlaybookFeatured
How to Find Viral YouTube Shorts in Your Niche Fast
Learn how to find viral YouTube Shorts in your niche using search filters, view sorting, and AI tools — then turn trending formats into paid videos.
Jun 24, 20268 min read
Read
Creator EconomyFeatured
How Generative AI Is Powering the Creator Economy in 2026
How generative AI helps creators produce content at scale, automate the business side, and unlock new income — plus where AI agents are taking creator monetization next.
Jun 17, 20269 min read
Read
Creator EconomyFeatured
How Much Do Influencers Earn Per App Install? 2026 Payout Benchmarks
Real per-install commission ranges for creators in 2026, earnings math by follower count, CPI vs flat-fee vs affiliate comparison, and how to land app promotion deals.
Jun 10, 202610 min read
Read
Creator PlaybookFeatured
How to Create Viral App Review Videos That Actually Drive Downloads
Learn the exact frameworks, hooks, and editing techniques top creators use to make app review videos that go viral and earn commissions on every install.
Feb 22, 20268 min read
Read
Creator EconomyFeatured
Creator Economy in 2026: How Top Influencers Are Earning More Than Ever
The creator economy has evolved. Discover the biggest shifts in influencer monetization, why performance-based deals are replacing flat fees, and how to position yourself.
Feb 15, 20267 min read
Read
Creator Playbook
AI Content Rules for Creators in 2026: What YouTube, TikTok and Meta Require, and What Still Pays
Every platform allows AI content and every one demands a label. The penalty ladders by platform, the data on how audiences and brands respond to AI creators, and where humans keep the edge.
Aug 279 min read
Creator Economy
Creator Income in 2026: Only 4% Earn Six Figures. Here's Where the Money Actually Comes From
73% of creators earn under $30,000 and the median is falling. The full revenue breakdown by source, August's disclosure lawsuits, and a 90-day plan for a third income leg.
Aug 279 min read
Creator Playbook
Why YouTube Shorts Go Viral: Anatomy of a Viral Short
Why YouTube Shorts go viral isn't luck. Learn how the algorithm picks winners, the hook-retention-payoff formula, and how to reverse-engineer any viral Short.
Jun 249 min read
Creator Playbook
How to Repurpose Viral Videos Without Copying Anyone
Learn how to repurpose viral videos by reusing the format, not the content. Deconstruct any hook, adapt it to your niche, and turn it into earnings.
Jun 249 min read
Creator Economy
The One-Person Company: How Solo Creators Build Real Businesses with AI in 2026
Why the one-person company is the defining business model of the creator economy, how AI agents replace a whole team, and how solo creators monetize without overhead.
Jun 179 min read
Creator Playbook
How to Monetize Your Audience with App Promotions
Learn how content creators can earn consistent income by promoting mobile apps to their followers through performance-based partnerships.
Jan 228 min read
Creator Playbook
How to Maximize Your Earnings Per Follower
Discover strategies to increase your revenue per follower through smarter monetization, better brand deals, and performance-based partnerships.
Jan 2110 min read
Creator Playbook
Why Micro-Influencers Earn More Per Follower
The surprising economics of influence: how smaller creators often out-earn mega-influencers on a per-follower basis.
Jan 197 min read
Creator Playbook
The Best Niches for App Promotions in 2025
Discover which content niches have the highest-paying app promotion opportunities and how to position yourself for maximum earnings.
Jan 179 min read
Creator Playbook
How to Turn Followers Into Passive Income
Learn how content creators can build sustainable passive income streams by monetizing their audience through evergreen content.
Jan 148 min read
For Developers
Ready to grow your app?
Connect with verified influencers who can drive real downloads for your app.
Start FreeFor Creators
Ready to monetize your audience?
Earn money promoting apps to your followers with performance-based deals.
Join as Creator