Free App Competitor Analysis
See exactly how your app store listing stacks up against your competitors. Audit your app, then run a head-to-head — auto-found competitors, side-by-side scores, what they do better, and the keyword gaps to close.
How to analyze your app competitors
- Paste your App Store or Google Play URL and run the audit.
- Scroll to 'Compare vs a competitor' — the tool auto-suggests real similar apps.
- Tap a competitor (or paste a specific one) to run the head-to-head.
- Review side-by-side scores, what the competitor does better, and the keyword gaps.
- Close the gaps in your own listing, then re-audit.
Why competitor analysis beats guessing
Your competitors have already tested what converts in your category — their title keywords, screenshot order, and positioning are free market research. A head-to-head shows you exactly where they out-position you: a searchable keyword in their title you're missing, a benefit their screenshots lead with, or a stronger description hook. The tool finds real competitors for you (based on what your app actually does, not just its category) so you don't have to hunt for URLs.
What the head-to-head surfaces
• Side-by-side ASO scores — you vs. the competitor. • What they do better — specific, listing-level advantages. • Keyword gaps — terms they target that you don't, as ready-to-add chips. • Where you already win — so you can double down. Each competitor card links to their live listing so you can dig in.
Turn the analysis into installs
Once you've closed the ASO gaps, the next lever is traffic. IdeaEquity connects you with creators who promote your app to real audiences — pay only for verified installs, no upfront ad spend. Out-optimize the competition on-store, then out-market them with creators.
Frequently asked questions
How does the competitor analysis find competitors?
It derives a function-based search term from what your app actually does and finds real similar apps automatically, supplemented by the store's own 'similar apps'. You can also paste a specific competitor's URL.
What does the head-to-head show?
Side-by-side ASO scores, specific things the competitor does better in their listing, keyword gaps you should close, and where you already win.
Is it free?
Yes — audit and compare for free a few times per day. Sign up for a higher limit.
Does it work for both App Store and Google Play?
Yes. Auto-suggested competitors are available for App Store apps; for Google Play you can paste a competitor's Play Store URL.