Free Google Play ASO Audit

How to audit your Google Play listing

1. Open your app on play.google.com and copy the URL (it contains ?id=your.package.name).
2. Paste it into the tool above and run the audit.
3. Review the score for your icon, screenshots, title, and long description.
4. Apply the prioritized, copy-specific fixes.
5. Re-audit after updating your Play Console listing.

Google Play ASO is different from the App Store

Google Play weighs your listing differently than Apple: • The long description is indexed for keywords — so keyword coverage in the description matters more on Play than on iOS. • The short description (80 chars) is your hook and shows high on the page. • Google Play rewards install velocity, ratings, and engagement/retention signals, not just the listing. • Feature graphic and the first screenshots dominate the above-the-fold impression. The audit tunes its feedback to these Google Play specifics.

What the audit grades on Google Play

It reads your live listing and scores the icon (distinct and legible in the results grid), your screenshots (do the first frames sell a benefit?), your title and short description (keyword-rich and compelling), and your long description (does it front-load the hook and cover the terms people search?). Each fix quotes your actual copy and gives a concrete rewrite.

Then drive installs — install velocity matters on Play

Google Play rewards apps that gain installs and keep users. After tightening your listing, IdeaEquity connects you with creators who promote your app to real audiences — you pay only for verified installs. Better listing + real install velocity is the combination Play rewards.

Frequently asked questions