Free ASO Audit
App Store Optimization decides whether people who see your listing actually install. Paste your app's link for an instant AI audit — with a score and the specific fixes that move installs.
How to run an ASO audit
- Copy your app's App Store or Google Play URL.
- Paste it into the tool above and run the audit.
- Review your ASO score and per-element breakdown (icon, screenshots, title, description, ratings).
- Apply the prioritized fixes — each one quotes your actual copy and gives a concrete rewrite.
- Re-audit to confirm your score improved.
What an ASO audit actually checks
App Store Optimization is the on-store equivalent of conversion-rate optimization. An audit grades the elements a shopper judges in the first few seconds: • Icon — is it distinct, legible at small sizes, and on-brand? • Screenshots — do the first two frames lead with a clear benefit (not a bare UI dump)? • Title & subtitle — do they include the keywords people actually search? • Description — does the first line hook before the '…more' cutoff, and is it scannable? • Ratings — enough recent reviews to build trust? This tool scores each and returns fixes tied to your real listing, not generic advice.
Why ASO is the cheapest way to grow installs
Every install starts with a listing view. If your page converts at 25% instead of 20%, you get 25% more installs from the exact same traffic — no extra ad spend. That's why fixing your icon, screenshots, and first description line is usually higher-ROI than buying more visitors. The audit tells you which of those to fix first.
Then get installs from creators
A great listing only pays off if people see it. Once your ASO is dialed in, IdeaEquity connects you with creators who promote your app — and you only pay for verified installs, with no upfront ad spend. Fix your listing, then drive the traffic.
Frequently asked questions
Is the ASO audit really free?
Yes. Paste your App Store or Google Play URL and get an instant AI score and prioritized fixes for free, a few times per day. Create a free account for more.
Does it work for iOS and Android?
Both. Paste an apps.apple.com (iOS App Store) or play.google.com (Google Play) URL and the audit adapts to that store's guidelines.
How is this different from other ASO tools?
It's AI-powered and specific — it reads your actual icon, screenshots, and copy and quotes them in the fixes (e.g. 'change your first line from X to Y'), instead of returning generic keyword lists.
How often should I run an ASO audit?
Any time you change your icon, screenshots, title, or description — and before a major launch or update. Re-run it to confirm each change actually improved your score.